What is ADVANCED SCIENCE?

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Fish Formula and its inventor Dr. David Bethshears (pharmacist, and fisherman) were using science back in the 80s; but today, they are using ADVANCED SCIENCE.

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We catch fish not fishermen. Some scent manufacturers simply don't understand how fish use their olfactory system. Airborne and water-soluble scents don't use our advanced science. In our proprietary formula, we combine the best in advanced scent technology, 40 years of research and development, and secret formulas locked in a safe in a product called Bait-Pop available for all fishermen! Bait-Pop has the natural Fish Formula scents in them THAT HAVE BEEN PROVEN TO HELP CATCH MORE FISH in studies conducted by Samford University using a Y maze and years of proven success by fishermen. The product is also specially formulated to enhance a longer lasting taste benefit. Bait-Pop is also formulated with Sparklscales from the Original Fish Formula, so you can customize your baits visual appearance to trigger more visual strikes and put the odds in your favor. This advanced scent formulation also gives an edge to people using forward facing sonar by being a LIVE SONAR INTENSIFIER to help anglers see their bait better and further on all live sonar.

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The Advanced Science we use produces truly the only advanced scent technology that has proven scent, taste, Sparklscales (visual stimulator) and is a Live Sonar Intensifier.