Hello, my name is David Bethshears the inventor of The Original Fish Formula back in the late 70's and early 80's.  I want to take this time to thank each of you who have used Fish Formula to help you catch fish and make Fish Formula a success in the fishing world. 

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In the last 5 years I have recently become hooked on live sonar. Now my new interest has started a new future for Fish Formula. I was using science back in the early days of Fish Formula, but now we are using ADVANCED SCIENCE. Bait-Pop is a patented and proprietary formula that uses advanced scent technology to catch more and bigger fish while allowing you to customize your baits, and see them better on live sonar. 

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 Jesus our Lord has become a big part of my life.  In fact, He's Everything!  I truly pray that you are a believer in Christ.  If not, my prayer for you is that you become a believer and a Follower of Christ. I look forward to a new future with you and new opportunities.

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God Bless, David