Stop missing catchable fish. Repulsive scents, unappealing presentations, and not seeing your bait on live sonar are all too costly. Don't be held back. With Bait-Pop you can eliminate these problems. You don't have to have live sonar to use Bait-Pop; Bait-Pop will help all anglers whether fishing from the bank or trying to win tournaments. No matter what species you are fishing for Bait-Pop works great for largemouth bass, smallmouth, crappie, walleye and all other species! Bait-Pop is not just for soft plastics. Bait-Pop works great on jerk baits, all hard baits, all soft plastics, all top water, and even live bait. Though the Bait-Pop tubes are small, they last a really long time. The pharmacist formulated paste is thick enough so it lasts a long time on your lure without washing off like a lot of other scents do while effectively dispersing in the water. Fish can smell. "In fact modern science shows fish rely on their olfactory system more than we ever thought"- Bill Dance. The Fish Formula scents have been proven with Samford University studies to attract fish. With 100% of every single fish of all species going directly to the Fish Formula scent. With these new formulations, we have a super clean no mess applicator to eliminate any mess plus these formulas won't ruin your carpet, so just simply wipe up Bait-Pop from your boat's carpet if you spill some. These products are eco friendly. Using Bait-Pop will not harm the environment! We have made sure we used only biodegradable materials and food grade materials. This company is a Christ centered company so you can feel good with your purchases supporting a Christian company. All of our products are made in the USA so you can know each product bought is supporting American made products.